B1 personal progression

Research profiles on current practitioners in media that inspires me

Who inspires me?

- what role do they have in media?

-what media company/ companies have they worked for?

-how did they get to where they are today?

And 

- what reasons do I have for wanting to potentially go into the same media employment areas?

Robert Singer 

Robert Singer is an American television producer, director and writer. the executive producer of supernatural, an American TV series with a whopping 15 seasons. He's well known for his work on Supernatural where he serves as an executive producer, director and occasional writer. Even a character was named after him (Bobby Singer). 

There isn't much on his background or how he got onto the media field, however he is a big inspiration to me as the supernatural series is my favourite. 

Employment in media 

There are thousands upon thousands of opportunities within media to get a job, no matter what the job may be it will be there. 

I was confused on what route I wanted to go down, but now I am set on either video editor or film producer. 

Here are just a few opportunities I found searching the Internet for media jobs: 

Actor

Actors use speech, movement and expression to bring characters to life in theatre, film, television and radio.

Advertising account executiveAccount handler, Client services executive

Advertising account executives provide the link between an advertising agency and its clients.

Advertising account plannerStrategic planner

Advertising account planners develop and plan advertising campaigns to make sure they reach the right audience.

Advertising art directorCreative

Art directors design the visual side of advertising campaigns for all kinds of media including film, TV, web or print.

Advertising copywriterCopywriter, creative, advertiser

Advertising copywriters produce words for print, TV, radio and online adverts.

Advertising media buyerMedia buyer, TV, radio or digital buyer, out of home buyer

Media buyers book advertising space in newspapers and magazines, and on TV, radio and the internet.

Advertising media plannerCommunications planner, media strategist

Advertising media planners decide which media is best suited to advertising their client's products or services.

Animator2D animator, 3D animator, stop-frame animator

Animators bring drawings and computer generated characters to life on screen.

Employment search

Here I have conducted research on different companies in media near me, as you cam see from this screen shot there are a bunch of companies in the North East that are mainly focused on media etc.. 

for this one I have chose Ascent Digital Media Group, clicking on their website and navigating through it was rather easy. These guy's main focus is campaigning and marketing, working with people and their websites and in their words " Our experienced staff will analyse your current online performance and will identify and execute quick win optimisations that can quickly increase the performance of your campaigns." 

They're a marketing agency, which is the route I'm not going down. However, employment within this area include: 

Market researcher

Marketing executive

Media buyer

Media planner

Product manager

Sales promotion account executive

Looking through available marketing jobs near me, I can see that loads of companies are crying out for managers...

Top marketing manager skills

Marketing managers use a variety of skills while fulfilling their role. Here is an overview of six skills sets that are beneficial for marketing managers:

Leadership skills

Technical skills

Organizational skills

Communication skills

Creative skills

Leadership skills

Managers in every industry are responsible for leading a team and motivating them to achieve a certain goal. Marketing managers are often required to oversee and facilitate the activities of several different departments and offices. Marketing managers must be able to set common goals and guide each team in working toward those objectives. Leadership skills for marketing managers involve:

Setting strategic goals

Motivating employees to perform well

Mentoring less experienced team members

Delegating tasks to other employees

Technical skills

The field of marketing requires some amount of technical expertise and experience. Marketing employees use specialized software, tools and equipment to design, manufacture and distribute marketing materials. Marketing managers should have at least a basic understanding of how the technology in their department works and how it is used. As technology develops quickly, this often requires continuing education and consistent effort. Technical skills for a marketing manager involve:

Optimizing content for search engines using keywords

Writing and sending mass emails and communications

Creating and editing spreadsheets and digital schedules

Evaluating and editing websites and social media profiles

Organizational skills

Organizational skills are beneficial to anyone who manages multiple tasks or projects at the same time. Marketing managers frequently have to make decisions regarding multiple assignments, all of which may be at different stages of development. Organizational skills help a marketing manager to create and enforce achievable deadlines, adhere to complicated schedules and keep track of important information. Being organized in the workplace also allows marketing managers to reduce stress and perform their duties efficiently. Examples of organizational skills for marketing managers include:

Coordinating events and meetings

Recording and filing information and documents

Creating strategic schedules for major projects

Helping team members to finish assignments on time

Communication skills

Marketing managers communicate with a range of people, including their coworkers, their team members and their company's customer base. Marketing managers should be able to communicate ideas, expectations and requests clearly and effectively. They should excel in both organizational and interpersonal communication, which means they must be able to share information in both large groups and one-on-one conversations. Marketing managers use communication skills by:

Collaborating with their team to make decisions

Developing rapport with clients and customers

Listening to and addressing feedback and criticism

Writing press releases or quarterly summaries

Creative skills

Marketing is in many ways a creative endeavor. Marketing managers should be able to develop unique and interesting ways to sell products or promote the brand. This involves the ability to come up with original ideas and innovate ways to make them a reality. To be successful in the industry, marketing managers must be able to capture and hold their audience's attention. Creative skills for a marketing manager often involve:

Brainstorming ideas with graphic designers and artists

Evaluating the aesthetic appeal of marketing materials

Devising creative methods for promoting and distributing products

Planning and executing promotional events and activities